Consequences of the Rape of Nanking Assignment Example | Topics and Well Written Essays - 500 words

Consequences of the Rape of Nanking - Assignment Example Japanese soldiers also raped 20,000 – 80,000 women. The rape of Nanking remains a contentious issue in politics. Some historical revisionists and Japanese nationalists dispute the event claiming that the massacre was exaggerated for propaganda purposes (Honda 45). There are enormous efforts by Japanese Nationalists to deny or rationalize Japanese war crimes. However, the controversy arising from the Rape of Nanking remains a stumbling block in Sino-Japanese relations. It is also a stumbling block to international relations between Japan and other Asia-Pacific nations such as South Korea and the Philippines (He 50). Many senior members of the Japanese high command were responsible for the atrocities committed by Japanese soldiers in Nanking including Emperor Hirohito. Emperor Hirohito made all the major decisions during the operation including the decision to invade China in 1937. Hirohito’s uncle, Prince Asaka was a key player in the operation because he ordered the Japanese soldiers to kill all captives. In addition, he was responsible for the gendercide against Nanking’s men. General Nakajima Kesago, commander of the 16th division was also held responsible for the Nanking Massacre. He ordered the beheading of two war prisoners as a test of his new sword (Yin and Young 284). In 1946-1947 there were war crimes trials in Nanjing. However, the trials only affected a few Japanese war criminals. Tani Hisao, a commander of the 6th division was sentenced to death in March 1947 and executed. The International Military Tribunal for the Far East (IMTFE) tried up to 30 key Japanese commanders. The tribunal tried Commander Matsui Iwane of the Central China Expeditionary Force. Matsui and other six ‘Class A’ war criminals were executed. General Yanagawa Heisuke and Lieut. General Nakajima Kesago died of a natural cause before they could be executed (Yamamoto 112). However, some members of the royal family who were also responsible for the Nanking massacre were not tried and executed.     

Will Boots benefit from Treat Street or will it have a negative impact Dissertation - 1

Will Boots benefit from Treat Street or will it have a negative impact on the perception of their loyalty card - Dissertation Example The primary aim of this paper is to offer a set of plausible recommendation to Boots for developing a strong base of loyal consumers through a better consumer relationship and communications. In this process, the consumers’ perceptions and views regarding the loyalty programs and loyalty cards have to be analysed and identified for incorporating effective changes. In order to achieve this aim an extensive research has been conducted using a set of questionnaires. The questionnaire includes multiple types of open ended and close ended questions. The close ended questions are consists of likert scaled questions where five major factors have been mentioned say price discounts, exchange offers, gifts, enhanced value added services, redemptions and other miscellaneous benefits. These likert questions have been used for quantitative data analysis through data process methods. Besides, there are also three close ended questions which have been used for qualitative research purposes. There are three questions for close ended purposes which has been used to collecting comments for qualitative purposes. For better and higher rate of accuracy level, 100 respondents have been interviewed for collecting the primary data using the set of questionnaire. Higher range of sample size helps to reduce the sampling and other types of research related errors. The result of the surveys and interviews using the questionnaire are explained below and the relevancy of each question will also be discussed along with. Apart from the likert scale questions, there were three close ended questions which directly enquire regarding the loyalty card and brand. The first question aims to obtain the views of respondents about the relationship of loyalty cards and trust of the brand. This question strives to determine the influence of loyalty cards offering on consumers brand preferences. The following diagram represents the results of the respondents graphically. Figure 1: Do you feel loyal ty cards can help in improving trust with the brand? (Source: Author’s Creation) As per the above table, it can be observed that nearly 65% of the total respondent believes that loyalty cards are very effective for enhancing the trust with consumers with a specific brand. However, on the other hand, there were also 20% of respondents who do not consider that loyalty cards are effective in marinating better relationship with a brand by creating trustworthiness among them. Rest 15% of respondents are undecided or no sure that whether loyalty cards are really effective in shaping a better trust for a specific brand. As per the overall feedbacks from 100 respondents, it seems that loyalty cards are important for consumer relationship perspective. The next close ended question focuses on the influence of the loyalty card on the consumer’s purchasing decisions. Consumer’s buying process is complicated and influenced by a number of factors and among these factors, mark eting mix related factors plays very important role. The primary objective of marketing mix is to create value for the customers and in this respect loyalty cards are vital tool. The business organisation can influence the consumer’s behaviours by bringing effective changes in the marketing mix strategies. Therefore, this question is helpful got the Boots in reshaping their loyalty cards offering to influence the consumers’ buying decisions. The following figure presents the results of the survey. Figure 2: Does the aspect of loyalty card affect your purchase